Univision to launch 24/7 news channel to court Hispanic Americans

Univision Communications, the largest Spanish-language media company in the US, says advertisers have overlooked Hispanic American audiences for far too long, and it will announce new programming and features on Tuesday to draw more marketers to Univision and its audience.

Its presentation during the “Upfronts,” an annual event where major TV broadcasters preview the fall television season to advertisers, comes after Univision last month announced plans to merge with Mexico City-based media network Televisa. They launched a free streaming service called PrendeTV in an effort to grow amid increasing consolidation in the U.S. media industry.

Univision said it will launch a free 24/7 news channel in early 2022 that will air on PrendeTV.

To help advertisers target ads to Hispanic audiences, Univision will build an “audience data graph” that uses viewer data from its digital properties and other sources to help brands more effectively target ads to Hispanic viewers, Donna Speciale, president of ad sales and marketing at Univision, said in an interview.

The data graph will launch during the fourth quarter of this year, said Speciale, who previously served as president of ad sales at AT&T media unit Turner, which includes networks like CNN and TNT.

While advertisers used to treat multicultural marketing as an add-on, more brands are realizing they need to be inclusive and communicate with customers of all backgrounds, Speciale said.

“[Marketers] are realizing that if they really want to grow their business… they need to advertise to this community,” she said.

In the four months since Speciale joined Univision, the company said it has added over 100 new advertisers.

According to a study Univision commissioned with audience measurement firm Nielsen, brands that do not advertise in Spanish have a 39 percent lower return on investment in their ad spending than companies that do




Trump Organization Now Under Criminal Investigation, New York Attorney General Says

“We are now actively investigating the Trump Organization in a criminal capacity,” the office of New York Attorney General Letitia James said.

he New York attorney general has opened a criminal investigation into the Trump Organization, expanding a probe into the business empire of former President Donald Trump.

“We have informed the Trump Organization that our investigation into the Organization is no longer purely civil in nature,” Fabien Levy, New York AG Letitia James’s press secretary, said in an email Tuesday night. “We are now actively investigating the Trump Organization in a criminal capacity, along with the Manhattan DA. We have no additional comment.”

James opened an investigation into the Trump Organization in 2019 related to the former president’s business dealings before he entered the White House. At the time, Michael Cohen, the president’s former attorney, told Congress that Trump had inflated his assets to secure bank loans while at the same time devaluing them in tax filings to save money.

The New York Times obtained years of Trump’s detailed tax filings last year, which showed the president’s efforts to use the tax code to avoid mountains of federal income tax. James’s office is said to be examining if those efforts were legitimate or if Trump took tens of millions in tax deductions he wasn’t entitled to.

The Trump Organization has filed a bevy of legal challenges in an attempt to shield documents from state investigators, but the company has lost several key battles and been forced to hand over records related to Trump properties.

The Manhattan district attorney, Cy Vance Jr., has been conducting his own criminal investigation into Trump and his employees to determine if his company committed any financial crimes, looking into a vast array of business deals centered on Trump properties, including Trump Tower, Trump hotels and his Seven Spring estate north of New York City.

Vance’s office stepped up its criminal investigation in February, hiring a former federal prosecutor experienced in white-collar and organized crime to dig into the Trump Organization’s finances.




Becerra calls on Hispanic Americans to sign up for ACA

Health and Human Services (HHS) Secretary Xavier Becerra called on Hispanic Americans to sign up for medical insurance under the Affordable Care Act (ACA) in order to take advantage of a special enrollment period and low premiums.

In a call with reporters Wednesday, Becerra said his department's top priority is "helping the community take advantage of reduced costs on health care."

Hispanic Americans are disproportionately uninsured — about one-fifth of the population in the U.S. lack medical coverage, which is about two-and-a-half times the uninsured rate of white Americans.

The health care effects of the pandemic have also disproportionately hit Hispanic Americans, particularly Hispanic families.

According to Janet Murguía, president of UnidosUS, the country's largest Hispanic civil rights organization, uninsured rates for Hispanic children went up 9.2 percent in 2019, the largest increase in any racial or ethnic group.

"While the ACA made tremendous coverage gains for Latinos, covid showed there is a lot of work to be done," said Murguía, who appeared with Becerra Wednesday.

Both Becerra and Murguía called on uninsured Hispanics to go to healthcare.gov or its Spanish-language counterpart, cuidadodesalud.gov, to sign up before August 15.

This time is a special enrollment period opened by the American Rescue Plan signed into law by President Biden last month.

According to Becerra, the special enrollment period makes up to 2.6 million Hispanic adults eligible for coverage with a $0 premium, and up to 3 million Hispanic adults eligible for coverage with premiums under $50.

Becerra said the low premiums, available until the August 15 deadline, are a strong incentive, but he recognized a lack of information among many Hispanic communities have resulted in relatively low participation rates.

"A lot of people didn't understand what they had access to in terms of plans and the kind of coverage they could qualify for," said Becerra in Spanish.

"The incentive is that now [health care] will cost them a lot less," he added. 




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