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Coca-Cola is investing in a Gatorade competitor and it should scare Pepsi and Dr Pepper KO

Coca-Cola is investing in a Gatorade competitor and it should scare Pepsi and Dr Pepper KOCoca-Cola is taking a minority stake in sports drink brand BODYARMOR, the beverage giant announced on Tuesday. The deal represents Coca-Cola's increasing investment in beverages — especially smaller and lesser-known brands — outside of its trademark cola business.

Read more: http://feedproxy.google.com/~r/businessinsider/~3/1VNHgvS1jI4/coca-cola-invests-in-gatorade-rival-bodyarmor-2018-8

A former NASA engineer is sailing from Finland to Estonia in a solar-powered sauna

A former NASA engineer is sailing from Finland to Estonia in a solar-powered saunaFormer NASA engineer Janne Käpylehto has innovated a floating sauna — the 'serial entrepreneur, author and energy expert' will be attempting to sail across the Gulf of Finland to Estonia. Although the sauna is propelled by motor-power from solar panels, it's heated by a traditional sauna stove.

Read more: http://feedproxy.google.com/~r/businessinsider/~3/K9ZehNliuEc/former-nasa-engineer-made-a-sauna-boat-to-sail-from-finland-to-estonia-2018-8

Inside Alamo Drafthouses beta test of its movie-ticket subscription plan which has a waitlist of over 40 000 after less than a month

Inside Alamo Drafthouses beta test of its movie-ticket subscription plan which has a waitlist of over 40 000 after less than a monthAlamo Drafthouse has been doing a beta test of its movie ticket subscription plan since mid July at its Yonkers, New York location. The company's CTO tells Business Insider some details about the plan and when they hope to expand to other locations.

Read more: http://feedproxy.google.com/~r/businessinsider/~3/AK1kYozTjdE/alamo-drafthouse-movie-ticket-subscription-plan-details-price-2018-8

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